The Euroleague basketball ecosystem is now valued at an impressive 3.2 billion euros, according to a recent report by JB Capital. This valuation includes 1.41 billion euros for the league itself for the 2025-26 season, complemented by an estimated 1.8 billion euros representing the collective worth of all A-license clubs (those currently holding ten-year licenses).
The analysis further projects a substantial financial uplift: should the current ten-year licensing model transition to a system of permanent franchises, as recently announced by the Euroleague, the combined value of the league and its clubs could surge by up to 25%. This would bring the total valuation to a remarkable 4.3 billion euros, effective from the 2026-27 season.
Financial Projections
JB Capital’s estimations indicate that the league’s value alone is expected to climb to 1.64 billion euros for the 2026-27 season, calculated based on its EBITDA. The Euroleague states that “These projections are underpinned by strong financial fundamentals, with league management anticipating sustained revenue and EBITDA growth exceeding 10% Compound Annual Growth Rate (CAGR) from the 2022-23 season through the 2034-35 season.”
Individual club valuations, determined using revenue multiples, demonstrate a broad spectrum, ranging from over 60 million euros to more than 320 million euros. This wide range underscores the increasing commercial strength and competitive appeal of the participating organizations.
The Franchise Model
A key factor in this anticipated growth is the proposed reform to transition existing ten-year licensed clubs to permanent franchise status. This strategic move is expected to boost the overall value by approximately a quarter. According to the Euroleague, this change would “reinforce the league’s position as one of the most dynamic and rapidly growing entities in global professional sports,” ultimately contributing to the projected total value of 4.3 billion euros from the 2026-27 season onward.
