The PGA TOUR has unveiled PGA TOUR Pass, an innovative new fan membership program scheduled to debut tomorrow, March 10th. This free-to-join initiative will be accessible worldwide via PGATOUR.COM and the official PGA TOUR mobile application, offering a broad spectrum of exclusive benefits. These perks will span across digital platforms, tournament access, the TPC Network, various retail and licensing partners, sponsors, and more.
As fan engagement with golf continues to evolve, from active participation and attending events to connecting through digital and social channels, PGA TOUR Pass aims to unify this diverse experience. It consolidates all fan interactions into a single, cohesive platform, simplifying the way enthusiasts connect with the PGA TOUR and ensuring they receive continuous added benefits and special privileges throughout the year.
Andy Weitz, Chief Marketing Officer for the PGA TOUR, stated, “PGA TOUR fans demonstrate incredible passion and loyalty daily, and they deserve to be recognized and rewarded for it. PGA TOUR Pass has been crafted with every type of fan in mind—whether they play the game, attend tournaments, engage digitally, or follow from afar. This program is designed to enhance the fan journey, bringing users even closer to the sport, its iconic venues, and the beloved stars.”
Upon its launch, members will immediately gain access to several exclusive advantages, including:
- Special ticket offers and early presale opportunities for tournaments.
- Member-exclusive Signature sweepstakes and extraordinary, once-in-a-lifetime experiences.
- Retail discounts and promotions from leading brands and the PGA TOUR’s own merchandise.
- Unique digital content and advanced features within the app and website.
The array of benefits will continuously expand and refresh throughout the year, fostering an dynamic experience designed to reward fans at every touchpoint.
Connecting with PGA TOUR Pass
Fans eager to explore PGA TOUR Pass and register for their free account can do so on PGATOUR.COM or through the PGA TOUR mobile app. Upon registration, users will gain entry to a dedicated member hub. Within this personalized section, fans can easily manage their preferences, opt into marketing communications, and delve deeper into the members-only benefits, offers, and unique experiences available to them. For existing PGA TOUR Digital account holders, the transition to PGA TOUR Pass will be automatic and seamless, ensuring uninterrupted access.
Developed as part of the PGA TOUR’s ongoing “Fan Forward” initiative and tailored to better serve the interests of a growing global fan base, PGA TOUR Pass establishes a unified pathway. This ensures that every user enjoys a consistent and premium experience whenever they interact with the PGA TOUR, reinforcing their connection to the game.
