The PGA TOUR has officially introduced the PGA TOUR Pass, a new global fan membership program set to launch on March 10. This complimentary initiative, accessible to fans worldwide through PGATOUR.COM and the PGA TOUR mobile application, offers an extensive array of exclusive benefits. These advantages span across digital platforms, tournament access, the esteemed TPC Network, and a variety of retail, licensing, and sponsor partnerships.
Recognizing the significant evolution in how golf enthusiasts connect with the sport—from actively playing and attending events to engaging through digital and social media channels—the PGA TOUR Pass aims to consolidate these diverse interactions. By bringing the fan experience into one unified platform, it streamlines the process for fans to connect with the PGA TOUR, delivering continuous perks and benefits throughout the year.
Andy Weitz, PGA TOUR Chief Marketing Officer, articulated the program’s core philosophy: “PGA TOUR fans deserve recognition and rewards for the passion and loyalty they demonstrate for the game every day. PGA TOUR Pass was designed with every type of fan in mind—whether they play golf, attend tournaments, interact on digital and social platforms, or follow from afar. This program simplifies being a PGA TOUR fan, bringing users closer to the sport, the iconic venues, and the beloved stars they admire.”
Upon its launch, members will enjoy access to:
- Exclusive offers for event tickets and presale opportunities.
- Member-only Signature sweepstakes and unparalleled, once-in-a-lifetime experiences.
- Special retail discounts from leading brands and the PGA TOUR itself.
- Access to exclusive digital content and unique features.
The benefits associated with PGA TOUR Pass are designed to continuously expand and refresh throughout the year, ensuring an evolving experience that rewards fans at every point of interaction.
Register and Explore Your Benefits
Fans can learn more about the PGA TOUR Pass and register for their free account by visiting PGATOUR.COM or utilizing the PGA TOUR mobile app. Upon registration, users will gain access to a dedicated member hub. Within this hub, fans can easily manage their preferences, opt into marketing communications, and delve deeper into the full spectrum of members-only benefits, exclusive offers, and unique experiences available to them. For existing users, current PGA TOUR Digital accounts will be automatically upgraded to PGA TOUR Pass, ensuring a seamless transition and immediate access to the new program.
Built upon the PGA TOUR’s ongoing “Fan Forward” initiative, and specifically crafted to better serve the interests of an expanding global fanbase, the PGA TOUR Pass establishes a unified pathway. This ensures that every user enjoys a consistent, premium experience each time they engage with the PGA TOUR.
