Inter Milan and AC Milan jointly stand at the forefront of Serie A’s shirt sponsorship income table. However, a significant financial gap persists between the league’s dominant clubs and the rest, with one team facing a notable commercial void.
Both Milanese clubs currently secure €30 million per season from their respective main shirt partners.
Inter’s sponsorship fee comes from Betsson, whose logo appears as Betsson.sport on their jerseys. This “workaround” is necessary to comply with Italian laws that prohibit direct betting sponsorship.
AC Milan’s agreement with Emirates is also valued at €30 million this season. A recently signed renewal, however, will see this figure rise to €35 million annually starting from the 2026/27 season.
Serie A Shirt Sponsors: Juventus, Napoli & Roma See Gains as Lazio Remains Unsponsored
Juventus, conversely, has experienced a substantial decline in commercial income in this sector.
After a full season without a financially significant shirt sponsor (having displayed Save the Children with no monetary value), the club has brought Jeep back to their kit. This is through an internal Exor arrangement, generating just €19 million this season, set to increase to €23 million next year.
This amount is a stark contrast to the €45 million the previous Jeep deal yielded at its peak. Meanwhile, Napoli’s partnership with MSC Crociere is worth €9 million this season and is also slated for an increase in the upcoming campaign.
Roma has recently unveiled Eurobet.live as their new shirt partner, another betting-adjacent solution. This deal is worth €8 million this season, rising to €13 million from next season onwards.
Across the capital, however, Lazio remains the only Serie A club without a primary shirt sponsor, as President Claudio Lotito has yet to finalize any commercial partnership for their jerseys.
Some of the most striking figures come from family-owned clubs with internal sponsorship arrangements. Fiorentina receives €25 million from Mediacom, a company linked to the family of the late Rocco Commisso, while Sassuolo’s Mapei deal is valued at €18 million.
At the opposite end of the spectrum, the figures are considerably more modest. Bologna receives €3 million from owner Joey Saputo’s business, Atalanta earns €5 million from Lete, and Cagliari secures €3.6 million from the Sardinian regional government.
Following these are Torino (Suzuki, €2.35m), Parma (Prometeon, €1.5m), Udinese (Friuli Venezia Giulia region, €1.5m), and Genoa (Pulsee, €1.2m). Verona, Lecce, and Como each receive €1 million.
Pisa concludes the list with €700,000 from Cetilar, a company that also sponsors their stadium.
