Sunriver Resort and Bad Birdie Unveil New Golf Package and Fall Collection

Golf travel is evolving, with destinations and lifestyle brands creating more immersive experiences. Sunriver Resort and Bad Birdie are at the forefront of this trend, launching a new partnership that combines a premier Pacific Northwest golf destination with a distinctive apparel brand. This collaboration centers around Bad Birdie's Fall 2026 Collection.

Set against the stunning backdrop of Central Oregon's forests, rivers, meadows, and mountains, Sunriver Resort was the chosen location for Bad Birdie's Fall 2026 marketing campaign. Now, this partnership extends to a limited-time golf package and giveaway, inviting golfers to experience the same picturesque scenery featured in the collection's launch.

Sunriver Resort: An Ideal Setting for Golf and Adventure

Sunriver Resort, located south of Bend, Oregon, is a natural fit for a brand inspired by outdoor adventure and self-expression. It's renowned as a top golf destination in the Northwest, boasting 63 holes across four courses: Crosswater, Meadows, and Woodlands.

The resort's setting is a diverse tapestry of towering ponderosa pines, high-desert terrain, volcanic landscapes, and river corridors, offering unique golf experiences. The Meadows Course, designed by John Fought, meanders along the Sun River and has a history of hosting collegiate and professional events. Robert Trent Jones Jr.'s Woodlands course provides a contrast with its dense forests, lava rock features, and water hazards, celebrated for its conditioning and beauty.

Crosswater, designed by Bob Cupp, is the resort's flagship course, recognized nationally and having hosted elite competitions like PGA Tour Champions events. It's praised for its conditioning, dramatic river crossings, and breathtaking mountain views. This combination of varied landscapes and spectacular scenery made Sunriver the perfect canvas for showcasing Bad Birdie's latest collection.

Introducing the Bad Birdie Fall 2026 Collection

Bad Birdie has carved a niche by challenging traditional golf fashion with bold colors, contemporary styles, and personality-driven designs. The Fall 2026 Collection continues this ethos while addressing the practical needs of golfers facing cooler weather.

Filmed at Sunriver Resort, the collection features enhanced layering options, new seasonal prints, and versatile apparel suitable for both the golf course and everyday life. A key highlight is the new "Waffle" franchise, a premium layering line made with moisture-wicking, four-way stretch fabric for comfort during crisp rounds and post-game activities. This includes the Men's Waffle Hoodie and Quarterzip, and the Women's Waffle V-Neck and Waffle Skort.

The collection's broader inspiration comes from desert landscapes, cacti, topographic maps, and Southwestern themes. The seasonal color palette includes shades like plum wine, dark forest, black iris, and warm olive, punctuated by signature Bad Birdie pops of color.

Beyond performance polos, the fall lineup expands into lifestyle wear with joggers, graphic tees, and crewnecks, reflecting Bad Birdie's belief that golf culture extends beyond the game itself.

A Golf Getaway That Extends Beyond the Fairways

To celebrate the collection's launch, Sunriver Resort is offering the "Sunriver Resort Bad Birdie Golf Package," available for booking until September 30 for travel through November 1, 2026.

This package is designed for two guests and includes a two-night stay with a 15% discount on the best available rates, along with a nightly resort credit. This credit can be used for golf rounds or Bad Birdie merchandise at the Meadows Golf Shop.

The package embodies a shared philosophy between the resort and the apparel brand, emphasizing that memorable golf trips involve more than just the score. As Bad Birdie's Head of Brand, Alexandra Vailas, noted, "Golf trips should be about more than just the scorecard, and Sunriver Resort really embodies that." She added that the collaboration aims to give golfers a reason to experience the destination themselves, with "great golf, great gear and plenty to do after the last putt drops."

This aligns perfectly with Sunriver's appeal. While the golf courses are a major draw, the resort experience offers much more. Guests can immerse themselves in the Central Oregon landscapes featured in the campaign while enjoying outdoor recreation, dining, and other resort amenities.

Early bookers may also receive exclusive Bad Birdie-branded golf accessories, such as a headcover and golf towel, while supplies last.

Looking Ahead for Sunriver Golf

This announcement comes at an exciting time for Sunriver Resort's golf operations. The resort is slated to host the U.S. Adaptive Open on the Meadows Course in 2027 and 2028, a significant event that underscores its standing as a premier championship venue. This selection is part of a broader USGA initiative to expand adaptive golf opportunities.

These future championships add further prestige to a property that has a history of hosting NCAA championships, USGA events, and professional tournaments.

For those planning a fall golf getaway, the collaboration between Sunriver Resort and Bad Birdie offers a unique opportunity to play championship golf, experience a scenic Pacific Northwest destination, and explore the latest trends in golf apparel, all in one trip. In an era where experiences are as valued as scores, the Sunriver Resort Bad Birdie Golf Package presents a comprehensive fall golf escape for 2026.