Troon Unveils "Access": A New Era in Golf Rewards

Troon has launched "Access," a comprehensive digital ecosystem for golf that seamlessly integrates tee time booking, subscription savings, loyalty rewards, and e-commerce into a single, connected platform. Branded as "A New Era in Golf Rewards," Access is designed to reward golfers for their loyalty while making it easier than ever to book, play, earn, and shop.

The Access platform is built upon four core components: a modern tee-time booking engine available at GolfWithAccess.com, a free loyalty program called Access Loyalty, a paid subscription offering known as Access Premium, and an integrated online retail experience, the Access Shop. Together, these elements create a unified digital environment where every round played and every dollar spent contributes to meaningful rewards.

Through GolfWithAccess.com and the Access mobile app, golfers can effortlessly book tee times at hundreds of courses nationwide, invite friends directly into their reservations, receive tee time notifications, and manage their rewards activity from a single account. Members automatically earn points on eligible rounds booked through the platform and can instantly redeem those points towards future tee times or products in the Access Shop.

Over 200 courses currently participate in the Access ecosystem, including premier destinations like Kapalua Golf, Pronghorn Golf Club, and Troon North Golf Club. This expanding network continues to grow, encompassing facilities both within and outside of Troon's management portfolio.

Tim Schantz, President and CEO of Troon, stated, "Access represents the future of how golfers and courses grow together." He emphasized that golfers seek meaningful savings, flexible rewards, and a seamless digital experience, while courses desire sustained demand, repeat play, and deeper customer relationships. "Access aligns these priorities within one connected ecosystem," Schantz added, "By rewarding golfers for engaging within our network, we’re not only enhancing the consumer experience, we’re building a long-term growth engine that supports the performance and vitality of the courses we manage.”

Access Loyalty is free to join and empowers golfers to earn points for every eligible dollar spent on rounds booked via the platform or on products purchased through the Access Shop. As members accumulate points, they progress through Silver, Gold, and Platinum tiers, unlocking accelerated earning rates and expanded redemption flexibility. Points are transparently displayed and can be applied directly during the tee time checkout process, eliminating the need for traditional redemption charts or phone-based booking requirements.

For golfers seeking additional value, Access Premium and Access Premium+ offer subscription-based benefits. These include year-round savings on tee times at participating courses, automatic loyalty tier upgrades, guest passes to share savings with friends, and exclusive offers within the Access Shop. This subscription model enables frequent players to maximize savings while continuing to earn and redeem loyalty points within the same integrated ecosystem.

The Access Shop extends the experience beyond the course, offering products from dozens of leading golf brands, including Callaway and TaylorMade, with Access Premium member-exclusive pricing and benefits. By integrating commerce directly into the platform, Troon has created a continuous rewards loop that spans booking, playing, and purchasing.

Jeff Ma, Chief Digital Officer of Troon, highlighted the convenience of Access: "With Access, you can book a tee time, invite your playing partners, earn points automatically, and apply those points toward your next round, all in one place. It removes friction and makes loyalty part of the booking experience itself."

By integrating booking, subscription, rewards, and commerce into one seamless system, Troon believes Access sets a new standard for digital engagement in golf. As participation grows nationwide, the company anticipates that Access will deepen golfer loyalty while delivering expanded value across every stage of the playing experience.